calendars
You have decided that you really do need to hand out promotional items to market yourself. Right away - I have to say you have made a good choice. Promotional products (products with your logo or info on them) is one of the least expensive, best advertising choices you can make. Let’s say you choose to send your customers a calendar this year for the upcoming 2009. Regardless of what kind of calendar you send, wall calendar, desk calendar, computer calendar - you have chosen a product that you pay for once, but you get 24/7 advertising. How great is that?!
So what do you choose for your continuous advertising? Well that depends on what your marketing efforts are. Are you in a tradeshow? Are you leaving a promotional item behind at sales calls? Are you sending a thank you gift to your valued customers? Are you doing a mailing? That’s right, your choice of promotional item will depend on how you are marketing. It will also depend on who you are marketing to. Another factor will be how you want to represent your company.
The who you are marketing to: Possibly you are marketing to a particular niche. Lets say for example, your customer is someone who is always at the computer - then computer related promotional items are the perfect choice. What if your customer or potential customer is in a specific industry - then you could choose an item that relates to that industry. What about if you customer doesn’t fit into any particular category - then it is time to consider items that relate to your industry or the event.
Marketing for your industry: How do you want your company to be viewed. Do you portray your company as very serious and professional? Do you prefer customers to associate your company with fun? Are there specific products that directly relate to your company. For example, a car saleperson may want to give people who buy a car from them a keychain. Or a new housing developement that happens to be on a golf course may want to give out golf tees to everyone who previews their model houses.
Whatever idea you choose you want to make sure that you are choosing a useful item. The more the recipient will use the item the more times they see your info.
If you need great ideas check out our website at www.cgpros.com or give us a call - we will help guide you to the right choice.
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You are marketing your company. You’re building your brand. You’re using promotional products to do both - fantastic! What products are you marketing with? Are you using letter openers? Maybe you are using coffee mugs. Yawn. Sorry that was not super nice of me and while a mug is useful, it can be a bit unimaginative.
When you are building your brand, do you want the same ole same ole to represent your company or do you want creative, unique and special to be associated with your brand? Sometimes it is hard to be creative but in the promotional products world there are some 800,000 items to choose from. So instead of ho hum why not make a statement.
Improved Mousepad
There are oodles of new products, but today I want to talk about standard products with a twist. For example, mouse pads, everyone with a computer uses a mouse pad. Sounds like a great idea. The user will see your name day in and day out. That is a good thing. Here’s the catch, it they have a mouse pad why will they throw their current one to the wayside and replace it with one you give? The answer is…you give a better mouse pad. Maybe your mouse pad has a calculator or a wrist rest. The following are good ole products with a twist or upgrade, if you will.
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That letter opener - what about one attached to a staple puller or stapler.
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Pen - why not give a dual pen, pen/highlighter all in one.
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Highlighter - give one that had the post it note flags on it.
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Stapler - wouldn’t your recipient love a stapless stapler? Or what about tape dispenser/stapler combo?
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Key tag - bottle opener keytag or caribiner keytag.
See what I mean by products with a twist. New, upgrade and unique will always get them to use the product you gave, will get their attention and will build your brand.
Marketing Ideas, Product Spotlight, Uncategorized
branding, highlighters, improved promotional products, keytags, marketing, mouse pads, pens, promotional products, unique promotional products
Welcome to our new blog. The purpose of this blog is to give you a variety of marketing tips that will help your business brand themselves. Becoming a known brand for the field you are in is so important. You want people to think of you when they need your service. This is done by building your brand. It is also done based on your customer service, referrals and marketing. The goal of my business is to help get your company name out there and in front of all the competition. I will have all sorts of tips that I think you will really enjoy reading and I hope that you will put to good use. Visit my blog often and use every tip you can to build your business.
Happy Branding
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